Sam Ngoc Suong

Operations Manager with over five years of experience in premium dining management across Singapore and Vietnam

Professional Background

Sam Ngoc Suong

About Me

With over five years managing operations at Beauty in The Pot in both Singapore and Vietnam, I've built my expertise in premium dining, from streamlining daily operations to enhancing customer experiences.

I thrive on creating efficient workflows, training teams, and optimizing profitability while maintaining top-tier service standards. Passionate about F&B and committed to excellence, I bring hands-on leadership to help brands grow and stand out in the high-end dining scene.

My deep understanding of both Thai cuisine and Vietnamese consumer preferences has enabled me to develop a comprehensive marketing strategy for Thai Village Vietnam Restaurant that leverages its unique strengths and positions it effectively in the competitive fine dining market.

Beauty in The Pot Experience

Leading Operations at a Premium Asian Brand

Beauty in The Pot is a renowned premium hotpot restaurant brand with nearly 20 outlets across seven countries, serving thousands of customers daily. As a health-focused concept tailored particularly for ladies, the brand combines nutritious broths with premium ingredients and elegant dining environments.

During my tenure at Beauty in The Pot Vietnam, I played a pivotal role in establishing and growing the brand in the Vietnamese market, applying operational excellence to support the brand's positioning as a premium dining destination.

Key Achievements at Beauty in The Pot Vietnam:

  • Led the operational execution of the brand's expansion strategy in Vietnam, ensuring consistent service quality across all touchpoints
  • Implemented comprehensive staff training programs that elevated service standards to match the brand's premium positioning
  • Optimized inventory management systems, reducing waste by 15% while maintaining product quality and availability
  • Collaborated with marketing teams to execute successful promotional campaigns that increased customer engagement and loyalty
  • Developed and implemented SOPs that ensured consistent quality across all operational areas
  • Managed P&L effectively, consistently meeting or exceeding profitability targets
  • Cultivated relationships with key suppliers to ensure consistent access to premium ingredients
  • Recognized as MVP of Hylo Group 2023 for outstanding operational leadership

Operational Leadership

At Beauty in The Pot Vietnam, I led a team of over 30 staff members across multiple operational areas, including front-of-house, kitchen, and delivery services. My leadership approach focused on empowering team members through clear communication, ongoing training, and performance recognition.

I implemented structured training programs that improved service consistency and staff retention, while also developing career advancement pathways for high-performing team members.

Financial Management

My role included comprehensive P&L responsibility, requiring detailed financial analysis and strategic decision-making to optimize revenue while controlling costs. I implemented data-driven approaches to inventory management, staff scheduling, and menu engineering.

Through careful analysis of sales patterns and customer preferences, I was able to identify opportunities for revenue growth while maintaining the brand's premium positioning and quality standards.

Marketing Integration

Working closely with the marketing team, I ensured operational readiness for all promotional campaigns and special events. This collaboration was essential for delivering on marketing promises and maintaining brand integrity.

I provided operational insights that informed marketing strategies, helping to create promotions that were both appealing to customers and operationally feasible, resulting in successful campaigns that drove both new customer acquisition and repeat visits.

"My experience at Beauty in The Pot has provided invaluable insights into premium dining operations that directly inform my approach to the Thai Village Vietnam marketing plan, ensuring strategies that are both ambitious and operationally sound."

Professional Experience

Operations Manager | Beauty in The Pot Vietnam

HYLO Group | Ho Chi Minh City, Vietnam | Aug 2024 - Feb 2025

  • • Led overall operations across dine-in, delivery, and take-away services, ensuring excellence in service, food quality, and customer satisfaction
  • • Developed & implemented SOPs, optimizing workflow, ensuring compliance with health, safety, and hygiene regulations
  • • Managed P&L, optimizing revenue, cost control, and profitability targets
  • • Conducted financial analysis & forecasting, guiding budgeting and operational adjustments
  • • Collaborated with marketing, sales & finance teams, aligning operational strategies with business growth
  • • Led staff training & development, fostering a high-performance culture
  • • Reported directly to the General Director, providing key insights for strategic planning
  • • Engaged with customers, leveraging feedback to enhance service quality

Restaurant Manager | Beauty in The Pot Vietnam

HYLO Group | Ho Chi Minh City, Vietnam | Apr 2023 - Aug 2024

  • • Led daily operations, ensuring compliance with service quality, food safety, and hygiene standards
  • • Managed staff training & development, implementing structured programs to enhance performance and customer satisfaction
  • • Optimized inventory & procurement, balancing stock levels, minimizing waste, and controlling costs
  • • Executed marketing campaigns, collaborating with the marketing team to boost customer engagement & brand loyalty
  • • Monitored & analyzed customer feedback, driving service improvements and maintaining high satisfaction rates
  • • Worked directly with senior management, providing insights to support strategic decision-making

Management Associate | Beauty in The Pot Singapore

Paradise Group | Singapore | Aug 2019 - Apr 2023

  • • Supervised daily operations at Star Vista & Westgate, ensuring compliance with Paradise Group's service & hygiene standards
  • • Managed staff scheduling, training & development across multiple locations, improving service efficiency & team performance
  • • Provided operational support to outlets including Vivo City & NEX, ensuring consistent service quality during peak hours
  • • Monitored & analyzed customer feedback, implementing menu innovations & service improvements based on insights
  • • Ensured compliance with health, safety, and financial regulations, maintaining profitability & operational discipline

Business Area Expertise

My comprehensive experience spans all key business areas essential for successful restaurant operations and marketing.

Marketing

My marketing expertise includes:

  • Developing and executing promotional campaigns
  • Collaborating with marketing teams on brand positioning
  • Implementing customer loyalty programs
  • Analyzing customer data to inform marketing strategies
  • Ensuring operational readiness for marketing initiatives

Human Resources

My HR management experience includes:

  • Recruiting and training high-performing teams
  • Developing comprehensive staff training programs
  • Creating performance evaluation systems
  • Implementing staff retention strategies
  • Fostering positive workplace culture

Financial Management

My financial expertise includes:

  • P&L management and optimization
  • Budget development and monitoring
  • Cost control and revenue enhancement
  • Financial analysis and forecasting
  • Inventory management and cost optimization

Operations

My operational expertise includes:

  • Developing and implementing SOPs
  • Quality control and service excellence
  • Workflow optimization and efficiency
  • Supply chain and vendor management
  • Crisis management and problem-solving

Application to Thai Village Marketing Plan

"My experience in premium dining operations has provided invaluable insights for developing a marketing strategy that positions Thai Village as a distinguished establishment in Vietnam's competitive fine dining landscape."

Market Understanding

My deep knowledge of Vietnamese dining preferences and the competitive landscape has enabled precise target audience segmentation and positioning for Thai Village. Understanding the nuances of the local market allows us to highlight Thai Village's authentic cuisine while adapting to local tastes.

Operational Excellence

Experience in optimizing restaurant operations ensures the marketing plan is grounded in practical implementation considerations and operational capabilities. This practical approach guarantees that our marketing promises align with Thai Village's ability to deliver exceptional dining experiences consistently.

Customer-Centric Approach

My focus on exceptional customer experiences informs the marketing strategies designed to attract and retain high-value customers for Thai Village. By understanding the journey of fine dining patrons, we've created touchpoints that resonate with discerning guests seeking authentic Thai cuisine in an elegant setting.

Awards & Certifications

Awards

  • • MVP of Hylo Group 2023 - Recognized for outstanding performance and leadership in operations, demonstrating excellence in restaurant management and team development

Certifications

  • • Master ISO 9001 Quality Management System - Udemy, 02/2025
  • • Foundations: Data, Data, Everywhere - Coursera, 04/2024
  • • The Food Safety and Hygiene Level 1 Certification - Singapore, 03/2021
  • • Certification of Service Training Program - Paradise Group Singapore, 11/2019

Skills & Expertise

Restaurant Operations
Strategic Planning
Team Management
Marketing Strategy
Financial Analysis
Customer Experience
Food & Beverage Management
Quality Control
Inventory Management
Staff Training
Market Research
Brand Development
Premium Dining
Menu Development
Service Excellence

Contact Information

Get in Touch

Email: samngocsuong@gmail.com

Phone: +84 92 198 0433

LinkedIn: https://www.linkedin.com/in/samngocsuong

Based in Ho Chi Minh City, Vietnam